WhoDoes Lesson one: remove constraints

We just finished launching WhoDoes and soon we will be starting to think of the next major steps in our product life cycle. New features? A bit of mashups? APIs?

Not exactly. We decided to take a different approach, re-thinking some core characteristics of WhoDoes to make it even easier to use.

We know we are the first clients of WhoDoes and we soon understood that we would make a better product for everyone by simplifying the way it works.

So we stopped thinking about the product’s evolution and we started thinking about how we can streamline what we have been creating.

We are a small company and this is an advantage. You can simply decide to change things that you think can be done better and soon, start to improve the future of your application.

You can decide to listen to yourself and your customers, and make things work faster.

No committees, no meetings, no focus groups, … no wasting of time. The best way to check how changes might effect your product is to try it on your user base and to wait and see what it produces… in the real world.

I think user responses are the best way to validate ideas.

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